The undertapped, undervalued resource: Older People

Is your most valuable resource staring at you?

As so often happens, older people, those 55+, tend to be overlooked, dismissed and openly derided by younger ones. As it often happens, this prejudice extends not only into personal life, but also into professional areas, where older people tend to be massively categorized as "not digitally native", "slow to adapt" and other such nonsense.

Time to change gears. The pandemic has destroyed hundreds of thousands of jobs for older people. Jobs that are not coming back soon. Time for employers to change gears and actively look at a job market that is experienced, seasoned and has a lengthy collective memory.

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