Baby Boomers and even some of the Greatest Generation represent the fastest-growing segment of the CBD industry
Ageist marketing is all the more absurd as what is alternatively called -- "the silver surge," "the silver economy" or "the gray dollar" -- arguably represents the biggest opportunity in business for the next couple of decades.
Baby Boomers' transfer of wealth to their children has made headlines, but most of them are not quite ready to open their wallets. In fact, it is Boomers who are inheriting money, and a lot of it.
Boomers inherited about $9 trillion between 1989 and 2016, a 2019 study by the retirement planning firm United Income found, with much of this money going toward medical bills and savings. Whatever remains of Boomers' wealth will indeed be passed on to heirs and given to charities -- a whopping $36 trillion, it is estimated
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