At 48 and Ian Sohn already feels ageism - Read his plan

Over the Advertising Hill - Four thoughts from Ian Sohn

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Should you feel old at 48?

In Ian Sohn's words "But 48 in advertising makes me a dinosaur" and some interesting data:

• 62% of advertising workers are under 45
  
• The median age is 40.2 and has remained so during almost a decade
  
• In the UK people over 50 represent just 6% of the ad industry work-force
  

His four points:

1. Shift how I talk about innovation -- stop fetishizing innovation
   
2. Stop conflating creativity with youth
   
3. Recognize the value of older consumers
   
4. Celebrate my age
   

To read a PDF of the article, click the illustration