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At 48 and Ian Sohn already feels ageism - Read his plan

2/15/2020

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Over the Advertising Hill - Four thoughts from Ian Sohn

Picture
To download the PDF click the illustration
Should you feel old at 48?

In Ian Sohn's words "But 48 in advertising makes me a dinosaur" and some interesting data:
  • 62% of advertising workers are under 45
  • The median age is 40.2 and has remained so during almost a decade
  • In the UK people over 50 represent just 6% of the ad industry work-force
His four points:
  1. Shift how I talk about innovation -- stop fetishizing innovation
  2. Stop conflating creativity with youth
  3. Recognize the value of older consumers
  4. Celebrate my age
To read a PDF of the article, click the illustration
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