Paragraph 1: In its study, Ampere interviewed 4000 Internet users aged 16 to 64 in the US and 2000 in Canada as part of a global study carried out twice yearly of 46,000 adults.

Evidently, if you are 65 and over, you just don't count. So, send them a note and tell them to stuff it! info@ampereanalysis.com and read the study here

Ageist marketing is all the more absurd as what is alternatively called -- "the silver surge," "the silver economy" or "the gray dollar" -- arguably represents the biggest opportunity in business for the next couple of decades. 

Baby Boomers' transfer of wealth to their children has made headlines, but most of them are not quite ready to open their wallets. In fact, it is Boomers who are inheriting money, and a lot of it.

Boomers inherited about $9 trillion between 1989 and 2016, a 2019 study by the retirement planning firm United Income found, with much of this money going toward medical bills and savings. Whatever remains of Boomers' wealth will indeed be passed on to heirs and given to charities -- a whopping $36 trillion, it is estimated