Yes, she's 50 and she's amazing. But... one is not enough and she can't be the ONLY standard we use to measure women over 50... or people over 50 in general. We need everyone to recognize that our contributions at 50+ include our expertise, willingness to work hard and, yes, experience.

We salute JLO... but let's make everyone aware: Ageism is as corrosive as any other bias. However, its much more invisible. Let's fight it.

Should you feel old at 48?

In Ian Sohn's words "But 48 in advertising makes me a dinosaur" and some interesting data:

• 62% of advertising workers are under 45
  
• The median age is 40.2 and has remained so during almost a decade
  
• In the UK people over 50 represent just 6% of the ad industry work-force
  

His four points:

1. Shift how I talk about innovation -- stop fetishizing innovation
   
2. Stop conflating creativity with youth
   
3. Recognize the value of older consumers
   
4. Celebrate my age
   

To read a PDF of the article, click the illustration

Age discrimination is as illegal and corrosive as all other discriminations. A person doesn't have to justify their age pretty much the way we don't have to justify our gender, religion, sexual orientation or skin color. All mindless discrimination is bad. Age happens to be illegal too. Fight back, make your voice heard!