Starbucks has opened a new café staffed entirely by senior citizens in Mexico City, teaming up with the National Institute for the Elderly (INAPAM) to promote a programme of labour inclusion. To accommodate the special needs of its older employees, Starbucks adapted its outlets, making sure branches are one floor, and lowering the shelves. The senior staff enjoy additional benefits to those provided to younger employees, such as two days off, a working day of 6.5 hours, and health insurance that covers their medical needs.
“According to 2017 data from the INEGI, Mexico is home to 12 million senior citizens, which represents 10.5% of the national population. Companies are starting to see the benefits of targeting seniors with employment opportunities and services that will help them get the financial or emotional support they need. Singapore’s National Library Board, for example, is to launch a suite of digital readiness services targeted at adults and seniors. While Chinese online shopping platform Taobao has posted a job vacancy online to recruit over-60s influencers, who will be responsible for assessing new products aimed at middle-aged and senior consumers.”
Trends Analyst, Latin America
He sold his company for $1.4 billion. Now this Miami legend is starting over again. Read Manny Medina's story and see how age, yes, it's an important number, but grit wins every time.
The resumé of one of the city’s most storied entrepreneurs reads like a history of the city’s last 40 years: boom, bust and reemergence. Immigrant. Accountant. Real estate tycoon. Failure. Billion-dollar success. Tech cheerleader. Startup entrepreneur.
And though he’s in his seventh decade, Medina is no more finished reinventing himself than the city itself.
In May 2017, Medina created Cyxtera, a Coral Gables firm whose mission is to help companies better protect their data, whether it sits in a server or in the cloud. It has already grown to more than 1,300 employees spread across the globe, with more than 100 located in Miami.
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Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
In 2019, 8.2 million Americans age 55 and older will use a wearable device, up more than 15% over this year. While the group still represents a small share of users, it has the highest growth rate among all age groups. In fact, eMarketer has increased its projections for older Americans due to faster-than-expected adoption of wearable devices.
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Age discrimination, which every year forces hundreds of thousands of people out of their jobs and, for many, into forming their own companies, is also the #1 problem among these startups.
Verizon is among dozens of the nation’s leading employers — including Amazon, Goldman Sachs, Target and Facebook itself — that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found.
The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook’s business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers.
Several experts questioned whether the practice is in keeping with the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people 40 or older in hiring or employment. Many jurisdictions make it unlawful to “aid” or “abet” age discrimination, a provision that could apply to companies like Facebook that distribute job ads.
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The number of workers aged 65 or older is projected to grow by an enormous 58 percent between 2016 and 2026, according to Bureau of Labor Force Statistics' projections. Older workers will account for the 51 percent majority of the overall 10.5 million increase in the labor force during the next decade.
Numerical (and %) change in labor force, 2016 to 2026
By 2026, one in three men and one in four women aged 65 to 74 is projected to be in the labor force. Among those aged 75 or older, labor force participation is projected to rise from 8 to 11 percent over the decade.
Why do some older people remain mentally nimble while others decline?
“Superagers” (a term coined by the neurologist Marsel Mesulam) are those whose memory and attention isn’t merely above average for their age, but is actually on par with healthy, active 25-year-olds.
You’ve got to work hard at it. Read on to see some of the crucial steps to be a superager.
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